Under the vision of Saudi Arabia’s Vision 2030, the Higher Diploma in Traditional Product Development project, a collaboration between Politecnico di Milano and the Royal Institute of Traditional Arts of KSA (WRTH), aims to integrate traditional craftsmanship with modern design methodologies. The project employs a design-driven approach to empower local artisans and emerging designers, connecting heritage techniques with contemporary market demands and achieving a harmonious balance between cultural preservation and innovation.