Under the vision of Saudi Arabia’s Vision 2030, the Higher Diploma in Traditional Product Development project, a collaboration between Politecnico di Milano and the Royal Institute of Traditional Arts of KSA (WRTH), aims to integrate traditional craftsmanship with modern design methodologies. The project employs a design-driven approach to empower local artisans and emerging designers, connecting heritage techniques with contemporary market demands and achieving a harmonious balance between cultural preservation and innovation.
Monthly Archives: March 2025
Dr. Prof. Marinella Ferrara
Founder and Coordinator
Professor of Industrial Design at the Politecnico di Milano, the founder and director of MADEC (Material Design Culture Research Centre), where she leads pioneering research at the intersection of design innovation and material science. She is also a member of the PhD Board in Design at the Politecnico di Milano, where she supervises theses on innovative materials, circular design, and the relationship between craftsmanship and design. Continue reading Dr. Prof. Marinella Ferrara
Dr. Prof. Giulio Ceppi
Architect and Designer, Studied at the SPD Scuola Politecnica di Milano and received the Ph.D. from Politecnico di Milano where work as researcher and professor.
Continue reading Dr. Prof. Giulio Ceppi